4 we are paying with our identity, for example

   4   Privacy
and technology will never be in the same place.

Internet is free, but
how are these sites getting paid? The truth is that we are paying with our
identity, for example when we use Facebook they log everything we do, the pages
we like, the people we interact with, even the words in our status updates,
then they take that information analyze it and assemble a detailed profile of
who you are. They know your habits, your preferences, they can even determine
risk tolerance or sexual orientation, and they sell that information to
advertisers. They actually record which ads we see then partner with firms that
monitor what we do in the real world, and then they just pump us full of ads.
This has got to be one of the most invasive advertising systems ever devised.
Facebook can actually determine who’s the most vulnerable to an ad campaign
then up their dosage until they buy even more. Sure, you can quit Facebook. But
good luck escaping Google. Google doesn’t just track you when you search, their
tracking software is also installed on more than ten million websites, even
medical sites, so the health info you think you’re looking up in private
Google’s got a front-row seat. Every time you write a Gmail, watch a YouTube
video, or use Google Maps, Google collects data about you. We don’t even know
the full extent of what Facebook and Google store, or what they do with that.
All we know is that they’re collecting our data on an unprecedented scale and
making billions off of it. That’s their real business model. When we use these
sites, we’re not the customer, we’re the product. The fact that the sites are
free is the problem. When the web was created, we decided, we would rather have
free stuff then pay for the services we used, as a result, the websites have
had to sell ads to make money. They target ads to us based on our preferences
and our behavior online. And that means we’re under constant surveillance in
exchange for these services that we get “for free”. One in six people on Earth
now has a Facebook account, and they make up twenty percent of all time spent
online. That’s 1.6 billion people whose every move is being tracked by an
online big brother that they chose to live under. For every user they surveil
they make just twelve dollars. Your interests, your personality, your
relationships, your privacy, those things are priceless, but you gave them all
away just to avoid paying twelve dollars. So think about it before you click,
like, or visit a page on internet

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