Imagery vs. rehearsal, an experiment conducted by both Bower (1967) and Paivio (1971) reveals the profound effects mental images have on one’s memory. The experiments conducted was used to reveal if imagery had a direct relationship on the ability to memorize words more efficiently compared with not having an image to form a connection with.Bower created visual images to help verbal memory. Participants in the experiment were given 100 separate cards and asked to memorize two objects, expressed as either words or as images together. The results showed a significant difference between the two groups. Those who used an image remembered 80% of the objects correctly while those who used words recalled only 45% of the objects. Paivio experiment was to discover whether imagery has a correlation with one’s memory. Paivio conducted a similar experiment that expanded on his “Dual Coding Theory,” which states that the images and words convey meaning in different ways to the brain. Words, Paivio claims, are first understood as language and then as an image. Thus a simple word will go through twice in the working memory. Paivio revealed that people use imagery to help memorize definite words than compared to two-meaning words (Psychology Summaries). These studies are worth replicating because the ability to recall information is critically important to learning, executive functioning, and a host of other cognitive processes. For example, it can help students study for exams. Memory is an extremely foundational function of the brain that provides substance for the working memory. The aim of the experiment is to reveal the profound effects imagery has on memory, thus revealing the importance and relevance it can have on one’s own life. Replicating Bower and Paivio’s study will bolster our understanding of how imagery and language contribute to recall. The research regarding imagery vs. rehearsal increases our understanding of human behavior. The argument about the ability to remember has been seen heavily responsible for mental imagery. Mental imagery as well has had a profound effect on how we study disorders and their treatments such as Intrusive mental imagery.